Job Description
Part-Time Social Media and Marketing Manager
Location: Midtown, Manhattan
Employment Type: Freelancer
Reports To: Founder
Work Mode: Hybrid (combination of in-person and remote)
Compensation: $1,500/Month
About Karina Noel:
Karina Noel is a bespoke jewelry brand based in New York, specializing in a customizable engagement ring collection and fully bespoke design, creating timeless pieces that combine classic aesthetics with modern details. Our mission is to offer exceptional craftsmanship, personalized service, and a one-of-a-kind experience for design-conscious and detail-oriented couples.
*We’re looking for a creative, strategic, and passionate Part-Time Social Media and Marketing Manager to help us connect with our clients, share our story, and create meaningful experiences that resonate with the modern bride.
Position Overview:
As our Social Media & Marketing Manager, you'll craft and execute a digital marketing strategy to connect with engaged couples, custom jewelry seekers, and fine craftsmanship enthusiasts. You'll manage and grow our social media presence, photograph jewelry & develop compelling content, and drive brand awareness through organic and paid campaigns. A strong eye for detail—especially in lighting to showcase diamonds and precious metals—is essential.
Key Responsibilities:
Social Media Strategy & Management:
- Develop and execute a social media strategy aligned with Karina Noel's brand (Instagram, Pinterest, TikTok, etc.).
- Create and schedule visually stunning content (photos, videos, reels) showcasing custom designs and craftsmanship.
- Engage with the online community, responding to inquiries and fostering authentic connections.
- Maintain a consistent posting schedule (4-5 times per week).
- Leverage trends, user-generated content, and testimonials to enhance brand trust.
Photography & Content Creation:
- Capture and edit high-quality jewelry photos that align with our luxury aesthetic.
- Build a content library featuring product imagery, behind-the-scenes moments, and lifestyle photography.
Email Marketing & Campaigns:
- Develop engaging email campaigns to promote collections and seasonal offers.
- Build customer email funnels to nurture leads and drive conversions.
- Track and optimize email performance based on data insights.
Paid Advertising & Promotions:
- Manage and optimize paid campaigns across Instagram, TikTok, and Pinterest.
- Collaborate on ad creatives and adjust targeting based on performance analytics.
Branding & Content Development:
- Work with Karina, Project Manager and potentially our branding consultant to capture professional visuals and behind-the-scenes content.
- Maintain a cohesive content calendar for social media and email marketing.
Analytics & Reporting:
- Track key performance metrics (engagement, growth, sales).
- Provide monthly reports with insights to refine marketing strategies.
Customer Engagement & Partnerships:
- Build relationships with potential customers through meaningful social media interactions.
- Assist with influencer collaborations that align with our brand identity.
Requirements:
- Mid-Level - 2-5 years of experience who has a solid understanding of social media marketing, content strategy, and analytics, preferably within the luxury goods or fashion industry (jewelry experience is a plus).
- Deep knowledge of social media platforms (Instagram, Pinterest, Facebook, TikTok) and experience with social media advertising.
- Proficiency in using social media management tools and analytics tools (Google Analytics, Instagram Insights).
- Strong writing and communication skills with a keen eye for detail and aesthetics.
- Experience with email marketing platforms (Mailchimp, Klaviyo, etc.).
- Strong visual eye and understanding of how to present jewelry and lifestyle content to engage potential customers.
- Ability to work independently, prioritize tasks, and manage deadlines in a fast-paced, entrepreneurial environment.
- Creative, results-oriented, and highly motivated to drive brand growth and customer loyalty.
Preferred:
- Experience with Shopify
- Familiarity with graphic design or video editing tools (Canva, Adobe Photoshop, etc.).
- Passion for jewelry design, weddings, and luxury fashion.
Working Hours:
- Flexible hours (approximately 12 hours per week) with the potential for increased hours during peak seasons or marketing campaigns.
Why Work With Karina Noel:
- Join a small, passionate team dedicated to creating beautiful, meaningful products.
- Play a key role in building the Karina Noel brand and growing its digital presence.
- Flexible work hours and the opportunity to work remotely.
- Competitive compensation with the potential for long-term growth within the company.
HOW TO APPLY:
Please email karina@karinanoel.com with a resume PDF and an email explaining why you would be a good fit for the position. Resume's in WORD format will not be considered.
Job Tags
Part time, Freelance, Seasonal work, Remote job, Flexible hours,