Job Description

Email Marketing Specialist

One of Southwest Florida’s most prominent agencies is looking for an experienced Email Marketing Specialist with hands-on experience with email campaign production, automation, and management to help clients achieve their goals through effective email and paid digital strategies. The role is an intermediate-level position that will work closely with accounts, social, PR, web and other departments in the company. The ideal candidate should have proven success building and managing a variety of email campaigns for multiple clients.

Key Responsibilities:

• Effectively implement client’s respective strategy into successful email marketing campaigns that achieve specific client goals and business objectives
• Write, execute, and schedule weekly, monthly, and quarterly e-newsletters, email blasts, and campaigns through a variety of email marketing platforms
• Develop and execute high impact email campaigns supporting the full funnel to establish messaging, targeting, testing, and the plan for measurement
• Develop tests and implement monthly campaigns, automated drip sequences, triggered emails, and transactional correspondence
• Provide quality assurance for outgoing email campaigns for the proper image-to-text ratio, image-sizing, font-sizing, device-rendering, and segmentation
• Maintain list health and integration with other vendors
• Set up audience segmentation and targeted lists to achieve client goals
• Monitor, track, and report on all marketing campaign performance (open rates, CTR, etc.). Provide analyses of email campaigns and recommendations for enhancing their effectiveness
• Work closely with the creative team to develop and test new creative
• Keep up to date with current marketing initiatives, creative content strategies, and overall channel growth and best practices
• Perform email marketing audits and provide recommendations
• Produce monthly, quarterly , and ad-hoc digital reports on key performance indicators across all platforms, identifying key takeaways and strategies for improvement
• Manage client reputations by consistently monitoring and responding to reviews in each client’s brand voice
• Maintain client online listings on multiple platforms including, but not limited to, Google My Business, Yelp, Bing, TripAdvisor, etc.
• Develop and implement paid social ads including through Facebook Ads Manager
• Provide support to produce livestreams and podcasts
• Distribute video and audio podcasts to all the major podcast listings
• Regularly attend client and team meetings as needed

Professional Experience:

• 3-5 years’ experience in email marketing production
• Proven experience creating and distributing email campaigns through email service platforms such as MailChimp, Constant Contact, Active Campaign, Klaviyo or similar
• Expertise in email best practices, including automation, segmentation, deliverability, copy, and design approaches
• Experience in collaborating with marketing teams to meet and execute creative and content needs for email and paid digital campaigns
• Extensive knowledge with reporting on results and providing strategic recommendations, specifically presenting on how campaigns serve looking at all areas including email, web, organic and paid social, PR, and more
• Experience with producing and distributing livestreams and podcasts

Knowledge:

• Strong understanding of email marketing tools, including Constant Contact, MailChimp, Active Campaign, Klaviyo or similar
• Highly proficient in building audiences for segmentation and re-targeting, A/B testing, staging and deployment, and automated campaigns
• Strong knowledge of email best practices
• Proficient knowledge in paid social media ads including Facebook Ads Manager
• Knowledge and experience executing strategies for online reputation management and review monitoring
• Knowledge of Podcast and livestream creation, production, and distribution

Skills:

• Strong written and verbal communication skills with superb attention to detail
• Highly collaborative and invested in improving and growing the email marketing and paid social media efforts to exceed client expectations
• Ability to manage shifting priorities and tight deadlines associated with a fast-paced environment
• A strategic and solutions-driven mindset
• Effective organization and time management skills

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