Key Responsibilities:
· Responsible to lead end-to-end Adobe and Google Analytics tracking codes across digital platforms.
· Collaborate with marketing, product, and IT teams to identify tracking needs and ensure accurate data collection.
· Monitor and analyze website performance metrics, traffic trends, and user behavior.
· Develop comprehensive reports and dashboards to communicate insights to stakeholders.
· Familiarity with GTM for effectively managing and deploying marketing tags across digital properties.
· Strong proficiency in JavaScript with hands-on, real-time experience in implementing tracking solutions and analytics configurations.
· Experience with iOS and Android native platforms to analyze and implement analytics tagging.
· Proficient in using tools such as GitHub, Adobe Experience Manager (AEM), Veracode, and SonarQube for version control, application management, and code analysis.
· Conduct A/B testing and other experiments to assess the impact of marketing campaigns and site changes.
· Provide recommendations for improving site usability and conversion rates based on data analysis.
· Stay updated with industry trends and best practices in digital analytics.
Qualifications:
· Bachelor’s degree in Marketing, Data Analytics, Computer Science, or a related field.
· 10+ years of experience with Adobe Analytics and Google Analytics.
· Proficient in data visualization tools (e.g., Tableau, Power BI, Google Data Studio, Thoughtspot).
· Strong analytical skills with the ability to interpret complex data sets.
· Excellent communication and presentation skills.
· Familiarity with SEO, PPC, and digital marketing strategies is a plus.
· Knowledge of HTML, JavaScript, and web development is must.