Job Description
Essential Job Function: The Brand Marketing Specialist is responsible for designing, executing and overseeing the HTI brand, namely in the management of our distinct visual identity and subject-matter expert voice to achieve business objectives as it relates to sales objectives
Key responsibilities include: - Developing and executing marketing strategies and campaigns to drive traffic and engagement
- creating campaign calendars, setting goals, identifying target audiences, and determining the appropriate channels and tactics to reach those audiences
- Aiding in the creation and implementation of social media content, website & blog content, email marketing campaigns, and paid advertising
- Copywriting (keyword research, analysis, implementation & SEO/SEM optimization)
- Analyzing data and metrics to assess the performance of content
- Collaborating regularly with other marketing team members, sales team & operating groups to ensure campaigns align with overall company goals
- Staying current with training and certifications as it relates to the creative process and graphic design and adapting as necessary to ensure maximum advertising effectiveness
- Identifying and targeting new marketing channels and opportunities to increase brand awareness and drive sales
- Administrative and other project-based duties as assigned (could include promotional inventory management and general functions that are HTI branded)
- Vendor management
Qualifications, Skills, and Abilities: - Proficient display of abilities in creative process and graphic design
- Comprehensive knowledge and understanding of brand concepts and marketing/advertising best practices in both print and digital contexts
- Understanding of the principles and strategies within content marketing
- Strong copywriting skills
- Knowledge of and ability to use proper grammar and punctuation in the composition of various marketing materials and reports
- Strong attention to detail
- Ability to multi-task and prioritize
- Knowledge of and ability to use social media platforms
- Ability to interact, communicate, influence and present ideas
- Professionalism regarding time, costs and deadlines
- Strong organizational and interpersonal communication skills
- Work well under pressure and able to meet deadlines
- Travel as necessary, including travel to all branch and onsite locations (
Proficiencies, Education and Experience: - Comprehensive understanding/able to demonstrate technical experience within Adobe programs - Indesign, Illustrator, Photoshop, Lightroom (Animate, Premierpro a plus)
- Microsoft Office - Excel, Word, Teams, Outlook
- Understanding and experience with Hubspot or other CRM preferred
- Understanding and experience with Google advertising and Google Analytics a plus
- 2-3 years' experience in a marketing agency or department setting with graphic design
- Knowledge of HTML, PHP, JavaScript a plus
- Bachelor's degree in Visual Arts, Marketing, Communication, Business Administration, or a related field and work experience in design and marketing are required
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Job Tags
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